In this competitive business you know how many contractor leads you need to make a single sale. Each phase of the sales process has a success rate associated with it; not every lead is a sale. Maximizing the top of the clickfunnels is the first step. There’s no question that the purpose of advertising is to fill the top of the clickfunnels with qualified contractor leads. Traditional methods, the big four of TV, newspaper, yellow pages and radio all have a place in your budget.
No one will deny that you will get some portion of your sales from them. However, less people are using these outlets as their first place to look. No sense in spending your normal allocation on these declining media.
Why not reallocate some or most of your print and yellow page budget to where the eyes are Many now turn to the Internet, buying contractor leads lists clickfunnels price from various outlets. This is a variation on the traditional cold calling method, where in addition to calling out of the blue, you can mass email. There are many services available and leads are gathered throughout the country. Contractor leads lists can be expensive, and you may have some question about the quality of the leads. In any case, for these methods to be effective, you must have compelling content in the email and have a great destination for these recipients to go to if they click through.
Knowing your niche, what your specialty is, and what your vision for your company will be essential to building a strong home base. Don’t discount the value of a good seminar or trade fair. There is no replacement for making that personal connection. These are high quality contractor leads that have a high probably of translating into contracts.